Marketing Automation: What You Need to Know
July 15, 2022
Marketing automation puts the power of full-service marketing in the hands of smaller teams. Choosing automation gives businesses the ability to engage their customers on a whole new level with minimal effort and truly amazing results. Designed to offer a way to instantly give your marketing efforts a boost, automation is a powerful tool that businesses of all sizes can benefit from. In this article, we will break down everything that you need to know about using marketing automation to enhance your business.
What is Marketing Automation?
Marketing automation is the use of technology that is designed to automate marketing communications and campaigns for your business. These systems are designed to look for opportunities to engage your customers based on existing data. With marketing automation, you can capture the interest of your audience at the times when they want to hear from you the most. You can share the right message at the right time and grow your sales.
With marketing automation, connections can be made in a variety of ways. Email, SMS, and push notifications can all be used to connect with your audience at the right moment. Using customer behavior and data, automation can help you to provide a better experience and increase your relationship with your customers. Perfect for e-commerce and a variety of other industries, this is a business tool that gives you the power of a large marketing team with minimal effort.
Why Should You Utilize Marketing Automation?
The benefits associated with marketing automation make it an easy decision for most businesses. With these systems, you can provide a personalized experience your audience will love—but that’s not all. Let’s explore some of the key benefits of marketing automation platforms.
Make the Most of Your Data
At their core, marketing automation systems focus heavily on customer data. This allows these systems to use existing data to provide a custom experience for your audience. Instead of relying on trends, you can make connections that suit each individual.
Automated Campaigns
Campaigns can be beneficial at different times, and marketing automation can decide when the time is right. These systems can be used to drive campaigns for you, targeting people who are likely to respond well to them. The best part? Your team doesn’t have to manually send the emails!
Enhanced Marketing
Since marketing automation gives you the power to engage a high volume of customers without any additional work, you can focus more on your marketing campaigns and use data to improve them. Measure performance and find out what works—and when!
More Sales
With your improved marketing efforts, you are more likely to receive conversions in the form of more sales. You can easily boost your sales by engaging your audience more directly. When the system contacts them after they show interest in something, they are more likely to make the purchase.
Keeping in Touch with Customers
Your audience is constantly faced with ads and new marketing campaigns. With continuous engagement, you can make sure that they remember you—and all of the wonderful things that you can offer them. This is a great way to generate customer loyalty. Automated workflows let you keep that personal touch for your customers, even as your business scales.
Examples of Marketing Automation
Depending on your preferred strategy, marketing automation might look different for you than it does for others. Let’s take a look at some of the more common examples of marketing automation.
Dedicated Emails
Your audience expects you to engage them directly, not just send them a standard template. With marketing automation, you can generate welcome emails, follow-up emails, onboarding emails, newsletter emails, reminder emails, and more!
Loyalty Programs
Automated marketing strategies are wonderful for creating engagement that generates loyalty. With this benefit, you can focus more on helping your audience to join loyalty programs—and let the system run these programs for you!
Cross-Selling and Upselling with Modern Systems
In the right circumstances, one purchase can turn into many. Marketing automation can help by offering your customers suggestions based on previous sales or browsing history.
Surveys and Feedback
Your customers have valuable feedback that can help you to provide a better experience. Let your system collect this information for you!
Win-Back Campaigns
Sometimes customers lose interest and drift away, but marketing automation can bring them back. Your system can target these individuals and send messaging that helps to bring their attention back to you.
Holiday Campaigns
Certain events warrant a special message. Major holidays, birthdays, and other events can all be built into your system to create a better experience for your audience.
Abandoned Cart Reminders
Your audience might love online shopping—but that doesn’t mean they don’t get distracted while they do it. Automated marketing systems can help you to remind them when they forget the items in their carts.
Your All-in-one Marketing Automation Platform
UpScale is a platform designed to provide you with tools and support to take your marketing efforts and take them to the next level with no additional effort. You can integrate with different systems, segment your customers based on data and behavior, send messages through a variety of mediums, and create targeted campaigns that leave a lasting impression.
If you are looking for cost savings, greater productivity, improved customer engagement, and marketing features that just make sense, contact us today to learn about how we can help you. Marketing efforts are necessary, but they can be very time-consuming. We are here to help you simplify the process!
